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About: José Luque

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José is the Grupo El Fuerte CEO and has been at the forefront of the General Management of the company since 1999. It is a hotel group whose capital is one hundred percent Andalusian and with more than 50 years experience in the sector. The constant concern over quality and awareness of the environment have defined the organisation’s current slogan "Cuidamos de las personas y del medio ambiente" (“Caring for people and the environment”), and has made obtaining prestigious acknowledgment at a national and international level possible. He is the forerunner of this project. His passion for nature and hiking, which he inherited from his father and his innovative character, has put him at the head of this challenging initiative.

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